Purple Drop
Launch photography for Purple Drop’s first SKU: product, lifestyle, stop motion, and founder portraits in one New York shoot.
(01) The Ask
Purple Drop was launching its first SKU and needed a full set of launch content from a single shoot, with packaging and branding by JanesHaus as the star.
(02) The Solution
We produced a New York based photoshoot covering lifestyle product photography, product shots, stop motion and GIFs, and founder photography. The lifestyle work centered on a Peruvian family meal, with a group gathered around the table enjoying the product, so the brand launched feeling warm and real, not staged.
Launched with a full table, a full feed, and a brand ready to be shared.
-THE LAUNCH
