Halfday
Two campaigns for Halfday’s prebiotic iced tea: a nationwide Target launch and the fall debut of Crisp Apple Tea.
(01) The Ask
Halfday needed two campaigns. The first celebrated their nationwide Target launch with exclusive slim cans. The second introduced Crisp Apple Tea, a limited-edition fall flavor. They wanted fall-specific imagery that still blended with their current feed and helped them transition into the fall and winter months.
(02) The Solution
As Halfday’s beverage photographer, we built a mini world for each SKU: a small set designed around where that flavor “lives.” For the Target launch, we also photographed the founders in Target. For Crisp Apple Tea, we brought in warm fall color and texture while keeping the look consistent with Halfday’s existing feed, so the seasonal shift felt natural rather than abrupt.
A mini world for every flavor, from the Target aisle to the fall feed.
-THE CREATIVE DIRECTION
