Cowboy Colostrum
Two launch campaigns for Cowboy Colostrum: a nationwide Target debut and a limited-edition Pumpkin Spice.
(01) The Ask
Cowboy Colostrum came to us with two launches. First, their nationwide Target launch, introducing new canister sizes and a box of stick packs. Second, their newest limited-edition flavor, Pumpkin Spice. Both campaigns needed hero and lifestyle imagery that could stretch from billboards to product pages, while staying true to Cowboy’s brand guidelines and giving the Target launch a fun twist of its own on social.
(02) The Solution
We created hero and lifestyle product photography for both campaigns, plus a GIF for Pumpkin Spice. The work ran on digital and print billboards across Dallas, New York, and Los Angeles, in social ads and launch content, and as Target-specific ecommerce product photography for the product pages. For the Target launch, we kept every shot rooted in Cowboy’s brand guidelines, then added a playful edge for social that made the launch feel like an event.
Elise is incredibly creative, has such a great eye, and always knows how to bring our brand’s vision to life. She’s flexible, easy to work with, and brings such a great energy to every shoot. We absolutely love working with her and can’t wait for many more projects together!
-Steph Stoikos, Co-Founder + CMO, Cowboy Colostrum
