Magic Mind
Four campaigns for Magic Mind, bringing its expanding product range into everyday routines through product photography, lifestyle imagery, and stop motion.
(01) The Ask
Magic Mind needed content spanning a packaging refresh, evergreen lifestyle campaigns, and the holidays. Each campaign had to give the products a clear place in daily life, from gummies in the kitchen to Sleep before bed, while keeping the imagery connected across the range.
(02) The Solution
We combined product photography with lifestyle scenes built around recognizable moments: a child enjoying gummies in the kitchen, bottles of MAXX and FREE woven into daily routines, and Sleep as part of winding down. For the holiday campaign, we photographed two parents and their child finding calm in the seasonal chaos. Photography and GIFs gave the brand a mix of product-focused assets and human moments across all four campaigns.
Elise is an all-star to work with. She can take a simple idea and turn it into a full creative strategy, then bring that vision to life with clarity and intention. She's incredibly organized, detail-oriented, and remembers the small things that turn a good photo into a great one. Beyond her photography skills, she's a true creative partner who sees the full picture and follows through every step of the way. We'll be working with her for a long time, across both photography and creative shoot direction.
-isa de burgh, creative director, magic mind
