Rebrand photography for Pi00a: gourmet pizza, playful fusion flavors, and the family behind a Deaf- and CODA-owned business.

 

(01) The Ask

Pi00a needed rebrand imagery that made its gourmet pizzas feel approachable while showing off the personality of its fusion flavors. The shoot also needed to introduce the family behind the business and reflect its connection to the Deaf community, including its commitment to hiring Deaf team members.

(02) The Solution

We paired marble and warm woods with colorful plates, cups, and napkins, giving the pizzas a polished setting with plenty of personality. Family portraits brought everyone into the story, while a GIF featuring a circular hand-over-belly gesture for “yummy” added a personal detail connected to the founders’ way of communicating.

Elise was awesome to work with! It was our first time working with a photographer, and she guided us through every step of the process. She brought our vision to life for our new packaging, and we were able to use those photos for our updated website too. She even created some amazing GIFs for us. We loved working with her and can’t wait to work together again!

-Taysia Stein, co-founder, Pi00a

 
 

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