Fabalish
Bright, playful photography and stop motion for Fabalish’s refreshed packaging.
(01) The Ask
Fabalish makes organic falafel and brownie bites, baked and loaded with veggies, and upcycles the aquafaba into a line of creamy, rich condiments. They came to us, a Los Angeles product photography studio, at the end of their packaging refresh by Andrew Bly. The goal: product photos and stop motion that matched their fun, playful personality and showed off the new packaging.
Packaging by: Andrew Bly @ ACB*
(02) The Solution
Fabalish’s founders wanted their refreshed food product photography to really pop, with a hint of magic. We brought in bright pops of color through backdrops and props, and used a mirror to create an ethereal, glowy look across many of the images. Simple, fresh ingredients rounded out the lifestyle product photography and reflected their (fab) products, while product videography and stop motion brought the jars and boxes to life for social.
Bright pops of color, a mirror, and a hint of fab.
